Adam Pool – Designer • Developer • Problem Solver

Skill Snapshot

Languages

HTML5 / CSS3 (Sass)
JavaScript (ES6) & jQuery
PHP 8 / MySQL (LAMP)
Git & version-control workflows
REST API integrations (WP REST, Salesforce & Pardot)

Tools & Frameworks

WordPress theme & plugin development
Bootstrap · Tailwind CSS
Adobe Creative Cloud
Gulp / NPM build pipelines
VS Code · Terminal / PowerShell
Advanced Custom Fields (ACF)
Stripe Connect (PHP SDK)
DataTables.js for interactive dashboards

Strengths

AI-assisted content & dev workflows
UX optimisation & accessibility
Stakeholder collaboration
Mentoring & knowledge-sharing
Relentless problem-solver
WP Cron scheduling & automation
Error-logging & exception handling
Email workflow orchestration

Professional Experience

Senior Web Developer – Quality Compliance Systems
Jun 2023 – Present · Hayes, UK (Hybrid)
Modernising a large‑scale WordPress ecosystem: performance optimisation (Core Web Vitals 90+), AI‑driven content tooling, bespoke plugin development and CI‑based deployment.
Web Dev Manager → Senior & Front‑End Dev – Transalis Ltd
Feb 2016 – Jun 2023 · Portsmouth, UK (Hybrid)
Delivered Argos supplier portal (4 k users), suite of React event microsites, and continuous site‑performance work (Lighthouse 96+). Progressed to team leadership with budget & roadmap responsibility.
Website Designer & Developer – Accelerator Hosted IT Solutions
Nov 2014 – Jan 2016 · Winchester, UK
Rebuilt company site with a custom WordPress theme and delivered new client sites for Savills, Winchester BID and Winchester Framing.
Freelance – Adam Pool Design
Jul 2011 – Nov 2014 · Portsmouth, UK
Built sites for Edible Food Design and Cadfan Developments, and co‑founded Digital PAL, transforming the Pool Activity Level (PAL) Instrument into a digital tool - earning finalist spots for Outstanding Dementia Care Product (National Dementia Care Awards 2014) and BT Tech4Good Youth Award 2014.

Selected Projects

Argos Supplier Portal

WordPress-based portal for 4 000+ suppliers; custom SSO, role-based dashboards and performance tuned for 250 k monthly sessions.

QCS Referrals Dashboard

Custom WordPress referral management system with automated Salesforce & Pardot integration, Stripe payouts and daily opportunity checks for seamless reward processing.

FishScience Product Site

WordPress-powered catalogue with WooCommerce integration; organic traffic up 60 % in 6 months.

Fancy a chat?

Drop me a message and let’s grab a cuppa. I’m buying.

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